Mugo's Universe: The Ritual of Light is out! · 
Packaging · Branding
Within the Trees
A modern, colourful coffee packaging system for a third-wave roaster.
Project
Bright colours, bold shapes, animals.
I embraced bright colour and bold shape. Each animal is simplified, stylised and highly expressive, complementing the coffee's name and theme. Every creature sits against a pattern that evokes its natural environment, different across the range, but unified in voice.
A range built for third-wave roasters who care about every step, from how the bean is grown to how it lands on the shelf.
“An everyday habit becomes a special ritual, to be celebrated and enjoyed daily.
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Animal Talk